Boost Your Spirits with 3 Tips for Craft Distilleries
Move over Kentucky, Tennessee officially has its own whiskey trail. With 39 craft distilleries in Tennessee (and counting), the state’s spirit industry is experiencing a craft-beer-like boom. And, it’s not just in Tennessee, either. Craft whiskey, vodka, rum and other spirits are quickly converting beer snobs and gobbling up market share across the country.
So, if you’re thinking about launching a new craft spirit distillery, you’ve picked a great time to start. You’ve also clicked on a great piece of content that could help you get your new venture up and running (no pun intended) faster and more affordably.
Craft Distillery Tip #1: Make Sure Your First Run Goes the Distance
By the time you’re ready to fill your first barrels, you’ve already got a great deal of time and money invested in your new business. Whatever you do, resist the temptation to rush a young whiskey to market. You only get one chance to make a first impression, and if your product isn’t ready for the spotlight, customers won’t soon forget.
However, young whiskeys can work—if you take the right steps. For example, some distillers believe that a pure corn mash bill lends itself especially well to the aging process. Another technique for producing a young whiskey that tastes older than its age is to use smaller barrels, as this results in more contact with the wood and more flavor.
Craft Distillery Tip #2: March to the Beat of Your Own Thump Keg
There’s no shortage of traditional bourbons and Scotch for consumers to choose from—from well-established labels everyone knows to newer upstarts already making names for themselves. So, don’t be afraid to break with tradition and experiment with your mash bills. After consumers have had their fill of whiskey “by the book,” they’ll appreciate something a little different.
Craft Distillery Tip #3: Don’t Overspend on Commercial Distillery Equipment
When you’re first getting started with producing craft spirts, resources are usually tight. To allow your money to go further, many new distillers look for refurbished or reconditioned distillery equipment for sale. In addition to costing less than new equipment, reconditioned distillery equipment generally has a much faster turn-around. For you, that means less time waiting for deliveries and more time for perfecting your liquor.
One thing to keep in mind? Not all used distillery equipment is created equal, so it’s important to understand what you’re actually getting for your money. Has that used heat exchanger you’re looking at been rebuilt and restored to factory specifications or was it simply given a good cleaning? These are the kinds of questions you’ll need to ask before parting with your hard-earned cash for used distillery equipment.
Helping Craft Distillers Create Better Spirits Faster: Zwirner Equipment
To learn more about the reconditioning process at Zwirner, check out our blog post on reconditioned centrifugal pumps. Remember, whether you’re looking for pumps, stainless steel tanks or heat exchangers, our attention to detail is the same. Or, learn more about simple things you can do to keep your used distillery equipment working longer.
Want to talk to us? Request a quote online or call us during business hours to speak with a friendly representative.